一个品牌的形象、功能甚至销量和商品包装有着直接的联系。商品包装上的文字不仅仅起到描述商品的作用,在树立品牌形象与营销上都有着关键性作用。随着我国商品外贸出口数量的不断增多,商品包装的翻译显得十分重要。从对等翻译理论入手,简单讨论商品包装翻译过程中需要注意的地方以供参考。 A brand’s image, function and even sales volume and product packaging has a direct link. The text on the product packaging not only plays the role of describing the product, but also plays a key role in establishing the brand image and marketing. With the continuous increase of the export volume of our country’s merchandise, the translation of the merchandise package is very important. Starting from the theory of equivalence translation, we briefly discuss the points that need attention in the process of translation of goods packaging for reference.