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Role-play parks give Chinese kids the chance to suss out their career options early in life长大后我就成了你:角色扮演创造孩子们的职业梦工厂
In modern China, there’s at least one Marxist stronghold remaining: a place where all are treated equally, all dress alike and all jobs receive the same rate of pay. It is a true workers’ paradise, but there is one catch—all staff must be aged between three- and 12-years-old.
The idea of a children’s role-play park first began in Mexico in the 1990s, and has only recently come to China. Kids at Beyou World and EE City in Beijing can experience a variety of occupations including fireman, judge, pizza maker, dentist and even cow milker. Each job lasts around 15 minutes, and workers are remunerated with fake money that they can spend later in the gift shop. All of this takes place within a scaled down replica of a real city, complete with traffic lights, banks and theaters.
True to life, there is also pervasive advertising. Each mock work segment is sponsored by a corporation, so that kids bottle Coca-Cola, learn how to apply Orbis makeup and milk Mengniubranded cows. This unsubtle marketing has led some critics to dub the parks“advertainment,” a concept which would have Marx turning in his grave.
DIAGNOSIS: HE’S MADE OF PLASTIC
STEWARDESSES LEARN THEIR HAND SIGNALS
WHAT THIS LITTLE BOY DOESN’T KNOW COULD KILL HIM—SANDALS ARE NOT APPROPRIATE FOOTWEAR FOR PUTTING OUT FIRES
In modern China, there’s at least one Marxist stronghold remaining: a place where all are treated equally, all dress alike and all jobs receive the same rate of pay. It is a true workers’ paradise, but there is one catch—all staff must be aged between three- and 12-years-old.
The idea of a children’s role-play park first began in Mexico in the 1990s, and has only recently come to China. Kids at Beyou World and EE City in Beijing can experience a variety of occupations including fireman, judge, pizza maker, dentist and even cow milker. Each job lasts around 15 minutes, and workers are remunerated with fake money that they can spend later in the gift shop. All of this takes place within a scaled down replica of a real city, complete with traffic lights, banks and theaters.
True to life, there is also pervasive advertising. Each mock work segment is sponsored by a corporation, so that kids bottle Coca-Cola, learn how to apply Orbis makeup and milk Mengniubranded cows. This unsubtle marketing has led some critics to dub the parks“advertainment,” a concept which would have Marx turning in his grave.
DIAGNOSIS: HE’S MADE OF PLASTIC
STEWARDESSES LEARN THEIR HAND SIGNALS
WHAT THIS LITTLE BOY DOESN’T KNOW COULD KILL HIM—SANDALS ARE NOT APPROPRIATE FOOTWEAR FOR PUTTING OUT FIRES