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在交通日益发达的当今社会,汽车已经成为了出门必备的交通工具,在汽车产业高度发达的情况下,4S店的营销也变得日益重要,同时汽车4S店遭遇了前所未有的激烈竞争和生存挑战。本文分析了汽车4S营销模式的优势、劣势和汽车4S营销中存在的问题,对存在的问题进行分析,提出了新形势下改革创新、完善汽车4S营销模式的发展对策。
In today’s society of increasingly developed traffic, automobiles have become an essential means of transportation. In the highly developed automobile industry, the marketing of 4S stores has become increasingly important. Meanwhile, the automobile 4S stores have encountered unprecedented fierce competition and survival challenge. This paper analyzes the advantages and disadvantages of the 4S marketing model and the existing problems in the marketing of the 4S, analyzes the existing problems and puts forward the development countermeasures of reforming and innovating and perfecting the 4S marketing model of the automobile in the new situation.