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中国具有非常丰富的中草药资源,同时,在国内中药在许多疾病的临床治疗中已经取得实效。然而,西方对中药的接受程度相对较低,缺乏充分的认识,导致我国药品进入国际市场受到很大阻碍。基于此,本文研究了我国进军国际药品市场的营销策略,以期为推动我国药品的国际化道路提供指导和借鉴。
China has a very rich resource of Chinese herbal medicine. Meanwhile, traditional Chinese medicine has achieved substantial results in the clinical treatment of many diseases. However, the acceptance of traditional Chinese medicine in the West is relatively low and its lack of full understanding has led to a great obstacle to the entry of Chinese medicines into the international market. Based on this, this paper studies the marketing strategy of our country to enter the international pharmaceutical market, with a view to providing guidance and reference for promoting the internationalization of China’s pharmaceuticals.