本文以实名制SNS平台——开心网为研究对象,从品牌资产和品牌传播的价值感知角度分析开心网上的服装品牌公共主页4个空间组成及其对服装品牌和顾客的价值作用,并在此基础上提出公共主页4大空间(产品空间、互动空间、转换空间和愉悦空间)的价值作用提升路径和构建策略,为服装品牌的SNS平台营销提供策略参考与支持. Based on the real-name SNS platform-Kaixin.com, this paper analyzes the four spatial components of Kaixin online clothing brand’s public homepage and its value to the clothing brands and customers based on the value perception of brand equity and brand communication. Based on this, On the public home page 4 space (product space, interactive space, conversion space and pleasure space) to enhance the role of value-added path and building strategies for the apparel brand SNS platform marketing strategy to provide reference and support.