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全球最大的网上书店亚马逊宣布，从4月开始其售出的电子书数量已经超过了纸质书籍。销售记录显示，每售出100本纸质书，Kindle电子读物就能售出105本。
John Makinson
CHAIRMAN AND CHIEF EXECUTIVE, THE PENGUIN GROUP
世界第二大出版集团企鹅集团董事会主席兼首席执行官马金森
我觉得可能有点言之过早。目前总的情况是这样的，在美国，电子书的销售占到整个图书市场大约百分之十的份额，很快会增长到百分之二十。在英国，电子书则只占到百分之八的市场份额。所以你知道，这个市场其实还是比较小的，尽管它的增长非常快。
电子书市场要真正兴旺起来，必须有很多电子书的内容，读者也必须拥有各种各样的设备，比如说Kindle或者iPad，这样才能用来购买和阅读电子书。而且很重要的是，必须有一个销售电子书的平台。美国在这些方面发展比较早，所以它的电子书市场也比其他国家要发达。英国起步比较晚，但电子书的销售规模今年应该能够很容易翻一番。
总的来说，电子书发展很快，但现在还没有成为图书市场的主流。
我不认为实体书最终会消失。要理解这个问题，首先得对读者做一个划分：有些读者读书就是为了看内容，这些人会变成电子书消费者，他们会在Kindle或者iPad或者其他设备上看电子书。他们也有可能会购买廉价的平装本图书。但还有另外一类读者，他们热爱实体书带来的体验，以及人与书之间的关系。他们或是喜欢去书店看书，或是喜欢手里捧着书的感觉，也可能要送书给朋友，或者书架上有空位需要填补。我相信这类消费者对实体书的忠诚度会非常高。我们这些出版人的责任就是，要确保这类读者的需求得到满足，把书做得更漂亮，让他们觉得读实体书是一种享受。也就是说，我们要出版更多的礼品书，价格更高的书，采用更美观的封面，更精良的印制。
在我看来，实体书是不会消失的，书店也同样不会消失。但这两种图书消费群体的分化肯定会变得更加厉害，选择电子书的人会越来越多。这种变化确实存在，但并不意味着实体书的末日。
内容消费者和图书收藏者也可能是同一个人。比如说，你今天会买一本电子书在iPad上看，但明天你可能会去书店购买一本漂亮的精装版图书。所以一个人可以同时属于这两类消费者，但他得到的两种消费体验是完全不同的。
换句话说，那些质量低劣的、便宜的图书可能会受到电子书的冲击而消失。就拿美国来说，那里的图书基本上分为三类：大众市场版、平装版、精装版。大众市场版很便宜，十美元左右一本。我觉得这个类别的未来有点黯淡，但平装版和精装版依然会存在。（东方早报）
Russ Grandinetti, vice president for Kindle content at Amazon
Ebook sales had helped the publishing industry overall. “Even though some digital sales may be substitutionssubstitution：联系大纲词汇substitute理解记忆，代替，替换。 from print, one of the great impacts that the digital business has is people spend more minutes a day reading. They make reading more of a habit, and that’s good for the total book business,” he said. （New York Times）
JUDITH REGAN, book editor and SiriusXM
hosthost：这里指电台主持人。
Books are going to get both longer and shorter. I think they will be more affordable. Books are pretty expensive. Publishers are so silly because they focus on“We’re not going to be selling so many hardcover bookshardcover book：精装书。 at $26.” Yeah, but you’re going to sell infinitelyinfinitely：无穷地，无限地。经判断为副词，表程度，修饰more，可跳读，不影响理解句子意思。 more electronically, so what are you complaining about? I view it as a greater opportunity.
I just read CleopatraCleopatra，书名，《克娄巴特拉》，埃及艳后。英文标点中没有书名号，书籍、电影等名称使用斜体字体。; I read it on my iPad. I love my iPad. I’m marrying my iPad! It’s great because I travel, and I don’t want to carry a billion things with me. （Newsweek）
DAVE EGGERS, author and founder of the publishing house McSweeney’s
I don’t own an ereader, and I’ve never read a page on an ereader. I do everything I can to avoid more screen time.
I don’t think ebooks have topped 10 percent of the market. My guess is that it will be about 15 to 20 percent of the market, because ereaders are expensive, and they’ll continue to be expensive.
Not to diminish the value of a paperback, when it comes to somebody investing in a hardcover, it’s something you want to keepdiminish：使减小、缩小，这里指贬低；paperback：平装书；invest：投资。. Everything from a clothcase wrap to a leatherette to a foilstamped cover, heavier paper, better binding, innovative cover designaclothcase wrap：覆以织物的封面，wrap：包裹物、覆盖物；leatherette：人造革；foilstamp：烫金，一种烫印工艺；binding装订；innovative：创新的，革新的。. You have to give readers a choice, between a richer experience with paper and board and cloth, and a more sterilesterile：枯燥无味的。 experience through an electronic reader. We just try to make every aspect of the physical book as good as it can possibly be, because that’s our greatest hedge against the dominance of ebookshedge：a means of protection or defense （as against financial loss）；dominance：优势，支配地位，控制力。. （Newsweek）
WILLIAM LYNCH, Barnes & Noble CEO
We’ve maintained in the last few years there will be fewer bookstores. Barnes & Noble will benefit from that. We have the best realestaterealestate：房地产。 and business model in the world. Books are still a majority of what we sell in stores, but they are becoming less and less. You’ve started to see some of that evolution — creating our Nook reading area and digital reading lounges and kioskskiosk: a small standalone device providing information and services on a computer screen，问讯台。, even the digital kids’ reading areas.
Amazon does not equal the market. About 50 percent of physical books are sold in nonbookstore outletsoutlet：an agency （as a store） through which a product is marketed，经销店。, like drugstores and club stores. There are people with agendas in this industry, but the physical book is not going anywhere. （Newsweek）
John Makinson
CHAIRMAN AND CHIEF EXECUTIVE, THE PENGUIN GROUP
世界第二大出版集团企鹅集团董事会主席兼首席执行官马金森
我觉得可能有点言之过早。目前总的情况是这样的，在美国，电子书的销售占到整个图书市场大约百分之十的份额，很快会增长到百分之二十。在英国，电子书则只占到百分之八的市场份额。所以你知道，这个市场其实还是比较小的，尽管它的增长非常快。
电子书市场要真正兴旺起来，必须有很多电子书的内容，读者也必须拥有各种各样的设备，比如说Kindle或者iPad，这样才能用来购买和阅读电子书。而且很重要的是，必须有一个销售电子书的平台。美国在这些方面发展比较早，所以它的电子书市场也比其他国家要发达。英国起步比较晚，但电子书的销售规模今年应该能够很容易翻一番。
总的来说，电子书发展很快，但现在还没有成为图书市场的主流。
我不认为实体书最终会消失。要理解这个问题，首先得对读者做一个划分：有些读者读书就是为了看内容，这些人会变成电子书消费者，他们会在Kindle或者iPad或者其他设备上看电子书。他们也有可能会购买廉价的平装本图书。但还有另外一类读者，他们热爱实体书带来的体验，以及人与书之间的关系。他们或是喜欢去书店看书，或是喜欢手里捧着书的感觉，也可能要送书给朋友，或者书架上有空位需要填补。我相信这类消费者对实体书的忠诚度会非常高。我们这些出版人的责任就是，要确保这类读者的需求得到满足，把书做得更漂亮，让他们觉得读实体书是一种享受。也就是说，我们要出版更多的礼品书，价格更高的书，采用更美观的封面，更精良的印制。
在我看来，实体书是不会消失的，书店也同样不会消失。但这两种图书消费群体的分化肯定会变得更加厉害，选择电子书的人会越来越多。这种变化确实存在，但并不意味着实体书的末日。
内容消费者和图书收藏者也可能是同一个人。比如说，你今天会买一本电子书在iPad上看，但明天你可能会去书店购买一本漂亮的精装版图书。所以一个人可以同时属于这两类消费者，但他得到的两种消费体验是完全不同的。
换句话说，那些质量低劣的、便宜的图书可能会受到电子书的冲击而消失。就拿美国来说，那里的图书基本上分为三类：大众市场版、平装版、精装版。大众市场版很便宜，十美元左右一本。我觉得这个类别的未来有点黯淡，但平装版和精装版依然会存在。（东方早报）
Russ Grandinetti, vice president for Kindle content at Amazon
Ebook sales had helped the publishing industry overall. “Even though some digital sales may be substitutionssubstitution：联系大纲词汇substitute理解记忆，代替，替换。 from print, one of the great impacts that the digital business has is people spend more minutes a day reading. They make reading more of a habit, and that’s good for the total book business,” he said. （New York Times）
JUDITH REGAN, book editor and SiriusXM
hosthost：这里指电台主持人。
Books are going to get both longer and shorter. I think they will be more affordable. Books are pretty expensive. Publishers are so silly because they focus on“We’re not going to be selling so many hardcover bookshardcover book：精装书。 at $26.” Yeah, but you’re going to sell infinitelyinfinitely：无穷地，无限地。经判断为副词，表程度，修饰more，可跳读，不影响理解句子意思。 more electronically, so what are you complaining about? I view it as a greater opportunity.
I just read CleopatraCleopatra，书名，《克娄巴特拉》，埃及艳后。英文标点中没有书名号，书籍、电影等名称使用斜体字体。; I read it on my iPad. I love my iPad. I’m marrying my iPad! It’s great because I travel, and I don’t want to carry a billion things with me. （Newsweek）
DAVE EGGERS, author and founder of the publishing house McSweeney’s
I don’t own an ereader, and I’ve never read a page on an ereader. I do everything I can to avoid more screen time.
I don’t think ebooks have topped 10 percent of the market. My guess is that it will be about 15 to 20 percent of the market, because ereaders are expensive, and they’ll continue to be expensive.
Not to diminish the value of a paperback, when it comes to somebody investing in a hardcover, it’s something you want to keepdiminish：使减小、缩小，这里指贬低；paperback：平装书；invest：投资。. Everything from a clothcase wrap to a leatherette to a foilstamped cover, heavier paper, better binding, innovative cover designaclothcase wrap：覆以织物的封面，wrap：包裹物、覆盖物；leatherette：人造革；foilstamp：烫金，一种烫印工艺；binding装订；innovative：创新的，革新的。. You have to give readers a choice, between a richer experience with paper and board and cloth, and a more sterilesterile：枯燥无味的。 experience through an electronic reader. We just try to make every aspect of the physical book as good as it can possibly be, because that’s our greatest hedge against the dominance of ebookshedge：a means of protection or defense （as against financial loss）；dominance：优势，支配地位，控制力。. （Newsweek）
WILLIAM LYNCH, Barnes & Noble CEO
We’ve maintained in the last few years there will be fewer bookstores. Barnes & Noble will benefit from that. We have the best realestaterealestate：房地产。 and business model in the world. Books are still a majority of what we sell in stores, but they are becoming less and less. You’ve started to see some of that evolution — creating our Nook reading area and digital reading lounges and kioskskiosk: a small standalone device providing information and services on a computer screen，问讯台。, even the digital kids’ reading areas.
Amazon does not equal the market. About 50 percent of physical books are sold in nonbookstore outletsoutlet：an agency （as a store） through which a product is marketed，经销店。, like drugstores and club stores. There are people with agendas in this industry, but the physical book is not going anywhere. （Newsweek）