国美海外扩张的话,要比沃尔玛遇到的挑战多得多“国美和沃尔玛的海外扩张都会遇到极大阻力。”最近,北京大学光华管理学院教授王建国接受本刊记者采访时表示。虽然国美在国内销售业绩突出,但海外市场扩张并不顺利。同时,世界巨头沃尔玛在中国市场的发展也不理想,在韩国还退出了 GOME overseas expansion, then Wal-Mart than the challenges encountered much more “GOME and Wal-Mart’s overseas expansion will encounter great resistance.” Recently, Peking University Guanghua School of Management Professor Wang Jianguo told reporters interview said. Although the country United States outstanding sales in the country, but the overseas market expansion is not smooth. At the same time, the world’s giant Wal-Mart’s development in the Chinese market is not ideal, in Korea also quit