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偌大的中国医药市场,吸引了众多国际大医药公司纷纷登陆中国。由于中国特殊的医药管理体制及药品的特殊消费过程,使得不少企业只能望而兴叹。然而美国强生公司,用一个小小的创可贴产品,以其独特、灵活的促销方式,智取巧夺,叩开了中国的东大门——青岛,纵观他们成功的促销举措,对我国企业拓展市场不无教益。1.策划为彻底打开市场,他们精心策划了一场攻城战役,借助
The huge Chinese pharmaceutical market has attracted many large international pharmaceutical companies to land in China. Due to China’s special pharmaceutical management system and the special consumption process of medicines, many companies can only hope to sigh. However, the US Johnson & Johnson Company, using a small band-aid product, took advantage of its unique and flexible sales promotion methods, took advantage of China’s east gate—Qingdao. Looking at their successful sales promotion initiatives, it expanded its market for Chinese companies. Not without lessons. 1. Planning to thoroughly open the market, they carefully planned a siege battle with the help of