新趋势的出现给企业数字营销带来挑战,但同时也伴随着机遇与价值。在越来越多的新媒体和新技术的催生下,营销从形式到内容上都发生了诸多变化。而这不仅仅是为旧有营销模式填残补缺,而是彻底颠覆。因此,2009年8月,我们做了一期“数字营销进化论”的特写。4年前,我们感慨“过去广告界最著名的50%黑洞,被点击量付费等新的精确标准替代”(详情 The advent of new trends poses challenges to corporate digital marketing, but it also comes with opportunities and values. With the development of more and more new media and new technologies, many changes have taken place in the form and content of marketing. And this is not just filling the old marketing model, but completely subversive. Therefore, in August 2009, we did a close-up of “The Evolution of Digital Marketing.” Four years ago, we were feeling “the most famous 50% black hole in the past in the advertising world, replaced by new precision standards like pay-per-click.”