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本文以新华通讯社动新闻为研究对象,分析动态图形设计在新闻报道中的运用,探究互联网思维下主流媒体媒体融合及信息可视化的实践路径。研究者通过为期3个月的参与式观察,梳理新华社动新闻生产流程,总结出新华社动新闻具有选题取材覆盖面广、形式多样的特点,但也面临着同质化等挑战。
This article takes Xinhua News Agency news as the research object, analyzes the application of dynamic graphic design in news reports and explores the practice path of mainstream media media convergence and information visualization under Internet thinking. Through 3-month participatory observation, the researcher combed the Xinhua News Agency’s news production process, concluded that Xinhua News Agency’s moving news coverage featured a wide range of topics and diverse forms, but also faced challenges such as homogenization.