基于经济学理论中的行为研究传统,本文重点述评信息经济学和博弈论领域内的消费行为理论和应用研究进展,包括消费者固定样本搜寻模型和连续搜寻模型。进而,引入心理学研究成果,综述了信念学习模型在消费者行为理论和实证研究中的应用,并指出今后的研究重点是如何测度消费者的搜寻效率、如何设计出恰当的变量考察信念学习过程中的学习效率和效果。 Based on the behavioral research tradition in economic theory, this article focuses on the theory and application of consumer behavior theory in information economics and game theory, including consumer fixed sample search models and continuous search models. Furthermore, this paper introduces the research results of psychology, summarizes the application of belief learning model in the theory of consumer behavior and empirical research, and points out that the focus of the research in the future is how to measure the search efficiency of consumers and how to design appropriate variables to study the process of belief learning In the learning efficiency and effectiveness.