中国文化具有悠久的发展历史。中国传统文化符号得以产生,并成为传统文化的重要组成部分,这些文化符号蕴含着丰富的文化内涵,体现着中华民族的精神与品质。近年来产品设计越来越关注人文内涵的注入,因而传统文化符号被广泛地应用到相关设计工作中,并对产品质量的提升以及艺术风格的形成起到了推动作用。对中国传统文化符号在产品设计中重构的意义与方法进行分析与探究。 Chinese culture has a long history of development. Chinese traditional cultural symbols have been generated and become an important part of traditional culture. These cultural symbols contain rich cultural connotations and reflect the spirit and quality of the Chinese nation. In recent years, product design has drawn more and more attention on the humanistic connotation, so traditional cultural symbols have been widely used in related design work and promoted the improvement of product quality and the formation of artistic style. The significance and method of reconstructing Chinese traditional cultural symbols in product design are analyzed and explored.