随着经济的发展,人们的生活水平也逐渐提高,对产品的要求也越来越高,需要我们来创新出满足人们需求的新产品。阐述了创新对产品设计的重要性以及举例说明好的设计对产品对消费者都起着远大的影响。包装设计主要体现在图形设计、色彩设计、文字设计和编排设计四个环节的综合处理上,包装设计在产品设计中又以包装设计最能体现设计师的创造思维。因此,归纳了几种在包装设计中常运用的形象。 With economic development, people’s living standards are also gradually increased, the product requirements are also higher and higher, we need to innovate to meet the needs of new products. Explain the importance of innovation for product design and illustrate that good design can have a big impact on the consumer. Packaging design is mainly reflected in the graphic design, color design, text design and layout design of the four aspects of integrated processing, packaging design in product design and packaging design to best reflect the designer’s creative thinking. Therefore, the induction of several commonly used in packaging design image.