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我国各主要媒体围绕融合发展作了积极探索,但在理念、机制、管理以及传播适配度等方面,距新型主流媒体建设目标还有不小差距。传统媒体在渐进式转型中,可着重从结构调整、平台优化、技术创新等方面寻求突破,但关键的还是要下决心打一次内部攻坚战,才能切实释放新闻生产力。
Various major media outlets in China have actively explored the integration and development. However, there are still not many gaps in terms of concept, mechanism, management and communication adaptability, etc., from the goal of constructing new mainstream media. In a gradual transformation, traditional media may focus on seeking breakthroughs in structural adjustment, platform optimization and technological innovation. However, the key is to make determined efforts to fight an internal war to effectively release the news productivity.