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我国加入WTO后,外资零售企业的快速扩张给中国本土零售企业带来巨大的竞争压力。本文通过分析外资零售企业在华扩张的特点,比较内外资零售企业的扩张策略,提出我国本土零售企业应实施快速扩张战略、差异化经营战略及提升企业核心竞争力的战略。
After China’s accession to the WTO, the rapid expansion of foreign retail enterprises to China’s domestic retail business has brought tremendous competitive pressure. By analyzing the characteristics of foreign retail enterprises’ expansion in China and comparing the expansion tactics of domestic and foreign retail enterprises, this paper puts forward the strategy that Chinese local retail enterprises should implement rapid expansion strategy, differentiated management strategy and enhance their core competitiveness.