加强集中采购需求管理是当前人民银行集中采购工作亟需解决的一个重要课题。本文从博弈论的角度,分析了总行与分支机构在集中采购需求管理中的不同策略,并指出影响分支机构集中采购需求的三个重要因子。通过完善采购制度,建立严格的奖惩激励机制,能够影响三个因子变动,进而影响分支机构采购需求管理。 To strengthen centralized purchasing requirement management is an important issue urgently needed to be solved in the centralized procurement of People’s Bank of China. From the perspective of game theory, this paper analyzes the different strategies of head office and branches in centralized purchasing requirement management and points out three important factors that affect the centralized purchasing demand of branches. By improving the procurement system, the establishment of strict reward and punishment incentive mechanism can affect the three factors change, thus affecting the procurement needs of branch management.