文化营销将目标对象内心深处最珍贵的、最难以忘怀的那份情、那份人生体验和感受,或将目标对象所追求、所向往的生活行为,通过大众熟知的生活形态表现出来,同时赋予品牌特定的内涵和象征意义,建立目标对象对产品的品牌联想,从而达到与消费者产生共鸣的效果,使产品成为他们生活的一部分。超级女生的成功,既是娱乐推广的成功,更是文化营销的成功。在一个越来越理智消费的时代,文化营销以其独特的渗透性、 Cultural marketing will target the innermost feelings of the most precious, the most memorable share, the share of life experience and feelings, or the pursuit of the target audience, aspire to life behavior, through the public well-known life patterns manifested at the same time Give the brand a specific content and symbolic meaning, establish the brand target of the target association, so as to achieve the effect of resonating with consumers, so that products as part of their lives. The success of super girls is not only the success of entertainment promotion, but also the success of cultural marketing. In an era of more rational consumption, cultural marketing with its unique permeability,