论文部分内容阅读
电子商务案例分析是高校电子商务类专业开设的一门专业课。案例教学如何与电子商务的课程特点相结合、与学生学习生活的实际相结合,发挥案例教学的作用,成为电子商务专业教学研究的重点。本文就案例分析如何在电子商务教学中发挥作用展开讨论,分别讨论了为何需要案例分析、案例分析的方式方法、案例教学的过程等三个方面,为电子商务案例分析教学提供的坚实的理论基础。
Case study of e-commerce is a specialized course for college e-commerce specialty. How to combine case teaching with the characteristics of e-commerce curriculum and how to combine case-based learning with the actual situation of students’ learning and teaching, so as to give play to the role of case teaching and become the focus of e-commerce teaching research. This article discusses how case analysis plays a role in e-commerce teaching, and discusses respectively why there is a need for case analysis, the ways and means of case analysis, the process of case teaching and so on, providing a solid theoretical basis for e-business case analysis teaching .