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全国目前县市级党报有348家,其中浙江省22家,比10年前的3家增长了六倍多。县市报在广播电视与省地(市)报、各种行业报的夹缝中生存、发展,面临着新闻、报纸发行、广告等多方面的竞争。在竞争对手众多的情况下,县市报应该怎么办?笔者想结合江山报的实践,从新闻报道方面谈几点认识。 一、发挥接近性优势,多发抢发本地新闻。 就报纸而言,县报竞争的对手主要是地市报,地市报是日报,又是大报,发搞快,稿件容量多,设备条件好,印刷质量比县报高,在县级又有一定的覆盖面。但是县报有本地特色,加上订费比地市报低,仍然拥有相
At present, there are 348 county-level party newspapers in the country, including 22 in Zhejiang Province, an increase of more than six-fold from the three in 10 years ago. County newspaper in the radio and television and the provincial (city) newspaper, all kinds of industry news survive, develop, facing the news, newspaper distribution, advertising and other aspects of competition. In the case of a large number of competitors, the county newspaper should be how to do? I want to combine the practice of Jiangshan News, from the news coverage about a few points of understanding. First, play close to the advantages of multiple local news grab the hair. In the case of newspapers, the main competitor of the county newspaper is the local newspaper, the local newspaper is the daily newspaper, but also the big newspaper, hair fast, manuscript capacity, good equipment, printing quality higher than the county newspaper, at the county level Have a certain coverage. However, the county has its own local characteristics, plus booking lower than the city, still have the phase