当我们回顾201 4年那些妇孺皆知的营销案例时,“撕逼”大战是一道不可忽视的风景线。不管是“王老吉加多宝”之争,还是“小时代3后会无期”粉丝大战,还有“滴滴快的”的江湖恩仇,或是“天猫京东”的猫狗大战,涉及的行业并不少。我们看到很多传统营销方式的无力反抗,也看到很多新锐互联网营销的快意潇洒。过去的这一年,有打着“革传统4A命”这类旗号的新兴创意热店开张,也有全面投资收购新媒体技术公司的传统公关集团忙碌的身影。新风暴 When we look back at the marketing cases that were known to women and children in the year of 204, the “Tear-off” war is a landscape that cannot be ignored. Whether it is the “Wang Lao Ji Jia Duo Bao ” dispute, or “After a small age 3 will be no period ” Fans, there are “Dribbling ” of the rivers and lakes, or “Tmall Jingdong ”The cat and dog wars involved a lot of industries. We can see that many traditional marketing methods are unable to resist, and we also see a lot of cutting-edge Internet marketing. In the past year, there was an opening of a new creative hot store under the banner of “Traditional 4A Life”, and there was also the busy appearance of a traditional public relations group that had invested in acquiring new media technology companies. New storm