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2006年,全国数字电视整体转换终见起色,25个城市已完成市区有线电视数字化整体转换,全国用户数逾1200万。整体转换释放了频道资源,用户接收频道明显增加,可城市电视台的自办节目却被淹没在众多频道之中,收视份额、广告份额向中央电视台、省级电视台集聚。与此同时,上有境外传媒、民营资本的进入竞争,下有网络电视、手机电视等新型媒体的替代威胁;左有节目供应者、设备供应商提高价格的要求,右有受众老年化、总数逐年减少的趋势,真是腹背受敌、步履维艰!对于全国300多家城市电视台来说,整体转换带来的价格调整、网络整合、节目运营等一系列实际问题,与电视台的自身经营息息相关,在整体转换的大背景下,如何把握城市电视台的发展策略?
In 2006, the overall conversion of digital television in China finally showed signs of improvement. 25 cities have completed the digital conversion of urban cable television, with more than 12 million users nationwide. The overall conversion released the channel resources, the user receiving channels increased significantly, but the self-run programs of urban television stations were submerged in many channels, viewing share, advertising share to CCTV, provincial television stations gathered. At the same time, there are overseas media and private capital entering into competition. Under the threat of new media such as Internet TV and mobile TV, there is a demand for program suppliers and equipment suppliers to raise prices on the left. For the more than 300 city TV stations across the country, the series of practical problems such as price adjustment, network integration and program operation brought by the overall conversion are closely related to the operation of the TV stations themselves. In the overall conversion Against the background of how to grasp the development strategy of urban television stations?