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O2O模式是未来电商发展的一个重要趋势,而移动互联网时代的到来,更是给O2O模式的构建提供了良好的条件。如何借助于移动互联的发展,尽快构建完善的O2O模式,这成为了广大电商企业发展中的一个重要课题本文对于移动互联网以及O2O模式的内涵进行了阐述,分析了移动互联网下O2O模式构建的重要意义,随后系统的总结了目前移动互联网下电商企业O2O模式构建难点,针对这些难点,结合我国的实际情况以及O2O模式发展趋势,提出了在移动互联网这一大的时代背景之下,电商企业构建O2O模式的具体策略。
The O2O model is an important trend in the future development of e-commerce. The advent of the mobile Internet has provided better conditions for the establishment of the O2O model. How to build a perfect O2O model as soon as possible by means of the development of mobile Internet has become an important issue in the development of the majority of E-commerce enterprises. This paper expounds the connotation of mobile Internet and O2O model, analyzes the construction of O2O model under mobile Internet And then systematically summarizes the current difficulties in constructing O2O model for e-commerce enterprises under the mobile Internet. In view of these difficulties, combined with the actual situation in our country and the development trend of O2O mode, it is proposed that under the background of the big era of mobile Internet, The Specific Strategy of Establishing O2O Model for Business Enterprises.