后家电下乡时代,家电巨头的“渠道下沉”策略能走多远?中小家电企业“饮‘政’止渴”后又该如何转型?回望历程,家电下乡政策的成功实施确实促进了一批中小家电企业的生存与发展。但与此同时,家电巨头也在这波“家电下乡”大潮中获得了更为深入的渠道布局。随着家电下乡政策的逐步退出,可以预见中小家电企业将面临日益恶劣的经营环境。倒闭涉及售后,并购要看姻缘,扎根农村将受到 After the era of home appliances to the countryside, appliance giants “channel sink ” strategy can go far? Small and medium household electrical appliance enterprises, “drink ’political’ thirst quenching ’and how to transition? Looking back process, home appliances to the countryside policy The successful implementation of a number of small and medium-sized home appliances did promote the survival and development of enterprises. However, at the same time, the home appliance giants have also gained more in-depth channel layout in this wave of ”home appliances going to the countryside". With the gradual withdrawal of home appliances to the countryside policy, we can expect small and medium household appliances enterprises will face an increasingly harsh operating environment. The collapse involves sale, mergers and acquisitions depends on marriage, rooted in the countryside will be