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5月份的时候,有广州的经销商表示,2017年上半年上市的动漫玩具多达14款,但上市后销量并不理想,很大的原因是激烈的价格竞争及产品同质化。诚然,“动漫+玩具”发展模式在国内早已成熟,但很多动画片的风格、内容都过于雷同,产品要做出新意也就更考验研发团队的能力。借分析“六一”儿童节动漫玩具为何再度热销之机,《中外玩具制造》记者邀请了100名家长就儿童观看动画片习惯做了
In May, a dealer in Guangzhou said that as many as 14 models of animation toys were listed in the first half of 2017, the sales volume after the listing was not satisfactory due to the fierce price competition and product homogeneity. Admittedly, the development model of “anime + toy” has long been mature in China, but many cartoon style and content are too similar, and the products must be innovative to test the ability of the research and development team. By analyzing why “Liuyi” Children’s Day anime toys once again hot machine, “Chinese and foreign toy manufacturers,” a reporter invited 100 parents to watch children’s animation habits do