电视广告具备一种“造势”功能,这种轰动效应是分众广告根本无法比拟的,而分众广告则更像是一种游击战。分众媒体、小众媒体的兴起是现代都市化发展的必然趋势.但是它只是对大众传媒一种有益的补充.说大众广告即将落寞.我不认同这种观点. 大众广告和分众广告对企业营销起到的是两种不同的作用.两者的可比性也不是很大.大众媒体的班盖率和到达率相对较高,是否 TV ads have a “campaign ” function, this sensational effect is simply beyond the reach of advertising, and sub-advertising is more like a guerrilla warfare. Focus Media, the rise of small media is the inevitable trend of the development of modern urbanization, but it is only a useful supplement to the mass media, said mass advertising is lonely, I do not agree with this view. Mass advertising and advertising Focus on corporate marketing There are two different roles played by the two: the comparability of the two is not great, and the coverage rate and arrival rate of mass media are relatively high,