回顾中国的保健品市场,我们不难看出,为什么在“混战”中仍有像“常青春”等知名品牌能屹立不倒呢?最关键的是他们是在和中国传统中医文化相结合的基础上取其精华,与现代高科技相结合,同时把自己定位在服务社会、服务大众,造福人类的基础上,正像发达国家把保健品定位有消费能力的阶层上一样,“常青春”之所以成功,关键在于他把自己定位在“为人类做贡献”上。 走进常青春医药美容保健品实业有限公司见到董事长陈光裕的第一个场面不免令人吃惊,一是陈董与以前对比消瘦疲倦的面容令人吃惊,二是陈董正在和一位负责常青春产品出口日本的某企业负责人研 Looking back at China’s health care products market, it is not hard for us to see why there are still some famous brands such as “evergreen spring” standing still in the “melee”. The most crucial point is that they are the basis for combining traditional Chinese medicine with Chinese culture Based on its essence, combined with modern high-tech, and positioning itself in the service of the community, serve the public, for the benefit of mankind, just as developed countries positioning consumer health spending on the same class, “evergreen” So the key to success is that he positions himself as “contributing to humanity.” Into the evergreen medicine beauty care products Industrial Co., Ltd. Chen Guangyu see the chairman of the first scene can not help but startling, first Chen Dong compared with the previous skinny tired face surprised, the second is Chen Dong and one Responsible for evergreen products exported to Japan, a business person in charge of research