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房地产经济是国民经济结构的重要组成部分,在推动我国经济整体稳步发展过程中发挥了重要作用。随着经济一体化进程的深入推进,我国房地产企业不得不面临来自国际大型企业的挤压和竞争,加上国内房地产市场自身的不成熟、不规范,使得国内房地产企业所面临的形势更加严峻。在这一大环境下,如何实现我国房地产经济的可持续发展,提高企业管理效率和管理质量,成为当前国内多数房地产企业所面临的共同问题。
The real estate economy is an important part of the national economic structure and has played an important role in promoting the steady development of our economy as a whole. With the deepening of the process of economic integration, China’s real estate enterprises have to face the squeeze and competition from large international companies. Coupled with the immaturity and non-standardization of the domestic real estate market, the real estate industry in China faces more severe challenges. In this environment, how to realize the sustainable development of our country’s real estate economy and improve the efficiency of enterprise management and management quality have become common problems that most domestic real estate enterprises are faced with.