对中国现存的艺术杂志做传播学研究,在相关数据,尤其是关键数据无法获取的情况下,几乎是不可能的。这些关键数据涉及到杂志的赢利模式,包括真实的发行量与发行渠道、广告性质与来源、软性广告与内容之比等等。从研究来说,我们是根据这些数据为杂志作具体定位的。广义的艺术杂志,尽管是小众的,但也属于以赢利为目标的商业媒介。也许有些艺术类杂志是非赢利的,其内容生产可以不考虑市场需要,而 It is almost impossible to do research on communication in the existing art magazines in China when related data, especially key data are not available. These key figures relate to magazine profit models, including real circulation and distribution channels, the nature and origin of ads, the ratio of soft ads to content, and more. From the research, we are based on these data for magazine specific positioning. The broad art magazine, albeit niche, also belongs to the commercial medium of profitability. Maybe some art magazines are non-profit, the contents of production can not consider the needs of the market, and