塑造企业形象,关键在于人才。人是企业的最基本要素,也是企业形象的主体。一个企业从决策层的企业家到基层的普通员工,人人具有很强的敬业精神,很高的思想、技术素质,这是企业实力的根基。天津达仁堂制药厂是一个有着百年历史的老企业,长期坚持“以人为本、科技兴厂”的办厂宗旨,充分发挥专家和科技人员的作用,创造了独具特色的“达仁堂管理模式”,研制的新产品连年不断。为了调动科研人员和推动管理人员的积极性,从而对具体从事 The key to shaping corporate image is talent. People are the basic elements of a company and the main body of a corporate image. A company from entrepreneurs at the decision-making level to ordinary employees at the grass-roots level, everyone has a strong professionalism, high ideological and technical qualities, which is the foundation of corporate strength. Tianjin Darentang Pharmaceutical Factory is an old enterprise with a hundred years of history. It has long adhered to the principle of “people-oriented, scientific and technological development of the factory”, and gave full play to the role of experts and scientific and technical personnel, and created a unique “Darentang management model. "The new product has been continuously developed over the years. In order to mobilize the enthusiasm of scientific researchers and managers, they