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现代足球起源于英国,经历了100多年的发展,已经形成了一种极具代表性的文化现象。标志设计属于视觉传达的设计领域,除了本身具有的装饰性和审美性以外,还具有商业价值。因此,标志设计是一种集审美与实用为一体的综合性视觉图形艺术。文章通过设计美学的角度来思考足球队的队徽设计中的文化性,探讨中国文化与现代足球队的队徽设计结合的必要性与可塑性等问题。
Modern football originated in the United Kingdom, has experienced 100 years of development, has formed a very representative of the cultural phenomenon. Logo design belongs to the field of visual communication design, in addition to its own decorative and aesthetic, but also has commercial value. Therefore, the logo design is a collection of aesthetic and practical integrated visual graphics. The paper tries to think about the cultural nature of the design of the team emblem of football team through the design aesthetics and discusses the necessity and plasticity of combining the design of the team emblem of Chinese culture with the modern football team.