合理的价格策略是连锁超市成功的关键。连锁超市的价格策略归纳起来,有如下几种:1.参照定价法。由于连锁超市最主要的特点是薄利多销,因此,同样两个超市,谁的价位偏低,顾客就选择谁。在商品定价之前,对于销售量大、周转速度快的一些日常用品,经营者应在进行市场调查的基础上,参照竞争对手的定价,尽量等于或小于该种商品的平均市场价格,在消费者心目 Reasonable price strategy is the key to the success of supermarket chains. Chain supermarket price strategy summed up, there are the following: 1. With reference to pricing. As the most important feature of supermarket chains is puerile, therefore, the same two supermarkets, who the price is low, the customer on whom to choose. Before the pricing of commodities, for some daily necessities with large sales volumes and fast turnover, operators should make reference to the pricing of competitors based on market surveys as much as possible or smaller than the average market price of such commodities, Mind