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尽管近年来,人们对“春晚”的要求越来越高,对“春晚”的评价也褒贬不一,但“春晚”在中华民族春节情结中的地位依然是举足轻重和无法撼动的。分析、观察、思考近年来“春晚”呈现出的态势,不仅有助于我们把握“春晚”节目形态的走向,也有助于我们掌握电视创新的趋势。观察一、“春晚”依旧央视独大近几年来,央视“春晚”帷幕一落即传来一片看跌的声音,不少媒体甚至给出了央视“春晚”收视率不佳的数字。其实,事实却正好相反,中央台及省级上星卫视近三
In recent years, people have become increasingly demanding of “Spring Festival Evening Night” and have mixed opinions on Spring Festival Evening, but Spring Festival Evening still plays a decisive role in the Spring Festival Complex of the Chinese nation. Shaken. Analyzing, observing and thinking about the present situation of “Spring Festival Evening” in recent years not only helps us to grasp the trend of “Spring Festival Evening” program, but also helps us master the trend of television innovation. Observed a “Spring Festival Evening” still dominated by CCTV In recent years, CCTV “Spring Festival Evening ” came a curtain down a bearish voice, many media and even given CCTV The number of In fact, the fact is just the opposite. CCTV and provincial top-star TV nearly three