宣传工作是国有企业思想政治工作的一项重要内容,在促进企业文化建设、树立和推广品牌、增强企业社会影响力、激发员工工作积极性和凝聚力等方面发挥着重要作用。对油田基层单位来说,宣传工作肩负着用舆论引导员工的职责,是传达上级精神、传递组织温暖的直接途径,在基层党委的整体工作中具有特殊重要的地位和作用。第一,加强基层宣传工作的重要性。能推动基层单位文化建设和发展。首先,搞好企业宣传工作,有利于增强员工 Publicity work is an important part of ideological and political work in state-owned enterprises and plays an important role in promoting corporate culture, establishing and promoting brands, enhancing the social influence of enterprises, and stimulating the enthusiasm and cohesion of employees. For grassroots units in oilfields, the propaganda work shoulders the responsibility of using the media to guide employees. It is a direct way of conveying the superior spirit and delivering the warmth of the organization. It has a special and important role in the overall work of the grassroots party committees. First, to strengthen the importance of grass-roots publicity work. It can promote the cultural construction and development of grassroots units. First of all, do a good job propaganda work, help to enhance staff