一个好的品牌名可以在广告中重复得自然、流畅,巧妙传达品牌的核心价值理念。广告最根本的功能在于传播信息,广告传播信息最根本的特征在于重复,广告之所以重复最根本的目的在于加强受众对品牌的认知。如果品牌名能“润物细无声”地融入广告中,且能恰如其分地重复,这对增强受众对品牌的记忆及认同大有益处。那么品牌名怎样才能有如此的魅力?请看品牌命名之 A good brand name can repeat naturally and fluently in advertisements and intelligently convey the brand’s core values. The most essential function of advertisements is to disseminate information. The most fundamental feature of advertisement communication information is repetition. The most fundamental purpose of advertisement repetition is to enhance audience perception of the brand. If the brand name can be integrated into the advertisements and be properly repeated, this will greatly benefit the audience’s memory and recognition of the brand. So how can a brand name have such a charm? Look at the brand name