武汉市级博物馆文化创意产品开发尚处在起步阶段,其设计理念、开发模式、开发方向、发展途径等都还有待思考与探索。本文试通过分析武汉市级博物馆文化创意产品开发的现状、问题,找出适合本市博物馆文化创意产品的发展方向和途径,着力为博物馆文化创意产品的发展提供借鉴和参考。 Wuhan Municipal Museum of cultural and creative product development is still in its infancy, and its design philosophy, development model, development direction, development awaits have yet to be pondered and exploration. This article tries to find out the suitable development direction and ways for the cultural and creative products of the museum in our city by analyzing the current situation and problems of the development of the cultural and creative products in the municipal museums in Wuhan, and tries hard to provide references for the development of museum cultural and creative products.