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《辽博文化创意产品开发研究》旨在通过研究解决在博物馆事业发展越来越多样的今天,怎样使博物馆文化更贴近大众。通过对文物承载的历史文化的分析,对市场中质量参差的纪念品与创新型文化产品的梳理,论述怎样实现把博物馆“凝固”的艺术文化通过高品质的文化创意产品使之“流动”并传播出去。着力于博物馆自身藏品的文化元素、形象符号融入纪念品的活动中,探索博物馆文化传播、宣传的新途径。结合笔者实际工作经验,分析、归纳、总结出适合文化创意产品研发的发展过程。再通过实际操作“国宝《二骏图》文化创意产品开发”的实际案例,说明这一发展过程的必要。
“Liaobo cultural and creative product development and research” aims to solve the museum in the development of more and more diverse today, how to make museum culture closer to the public. Through analyzing the history and culture carried by the cultural relics, combing the souvenir and innovative cultural products with varying market quality in the market, this paper discusses how to realize the goal of “flowing” the art culture of the museum through “high quality cultural and creative products” “And spread out. Focused on the museum’s own collections of cultural elements, the image symbol into the souvenir activities, to explore the Museum of cultural communication, advocacy of new avenues. Combined with the author’s actual work experience, analysis, induction, summed up the development of cultural and creative products for the development process. Then through the actual operation ”National Treasure“ two Chun map ”cultural and creative product development " the actual case, illustrates the need for the development process.