多年来,多数中小专业出版社致力于出版相关专业的教材、专著和科普读物,依靠出版高水准的产品在专业领域内获得了很好的声誉和口碑,其中一部分出版社也对大众图书市场有所探索。与此同时,中小专业出版社规模不大,独立运行,特别是在市场无序竞争、市场挤压以及数字出版冲击等压力下,存在诸如难以同时构建多个盈利点、抗风险能力不强等发展问题。如何承担发展重任,适应发展环境,同时立足专业,扩大盈利能力,是中小专业出版社亟待解决的问题。笔者根据自身实践 Over the years, the majority of small and medium-sized professional publishing house is committed to publishing relevant professional textbooks, monographs and science books, relying on the publication of high quality products in the professional field has won a good reputation and reputation, some of them also have a public library market Explored. At the same time, small and medium-sized professional publishers are not large-scale and operate independently. Especially under the pressure of disorderly market competition, market squeeze and digital publishing impact, there are such problems as it is difficult to construct multiple profit-making points at the same time, and the anti-risk ability is not strong Development issues. How to shoulder the responsibility of development, adapt to the development environment, at the same time based on professional, to expand profitability, is a small and medium-sized professional publishing house issues to be solved. The author according to their own practice