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目前,无形资产已成为企业重要的经济资源,是企业获取持续竞争优势的关键。但我国很多企业对无形资产的管理仍处于非常低效的阶段,管理现状不容乐观。本文将依据无形资产的自身特点和运营管理现状,有针对性的提出无形资产管理的几点措施。
At present, intangible assets have become an important economic resource for enterprises and the key to obtaining sustainable competitive advantage. However, the management of intangible assets by many enterprises in our country is still in a very inefficient stage, and the current management status is not optimistic. This article will be based on the characteristics of intangible assets and operation and management of the status quo, put forward several measures to the management of intangible assets.