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文物古迹是人类文明的结晶,凝结着不同民族的特色和智慧。它带给我们的不仅仅是视觉感官上美的享受,同时也是一部研究古代社会生产和文化发展的百科全书,对我们现代城市的硬件建设和人们文化思想的软件发展有极其重要的指导作用。合理利用文物古迹,建设太原特色旅游文化品牌是弘扬传统文化,展示太原2 500多年悠久历史的重要途径,对于改善太原城市形象,增强城市魅力,提高城市吸引力和竞争力,实现文化强市和文化惠民的宏伟目标具有重要的促进作用。因此,如何建立太原特色旅游文化产业品牌,是值得我们密切关注和认真思考的。
Cultural relics and historic sites are the crystallization of human civilization, which embodies the characteristics and wisdom of different nationalities. It brings us not only the enjoyment of visual sensory beauty, but also an encyclopedia of ancient social production and cultural development, which plays an extremely important guiding role in the hardware construction of our modern city and the software development of people’s cultural thinking. Rational use of cultural relics and historic sites, the construction of Taiyuan characteristics of tourism and cultural brand is to carry forward the traditional culture, Taiyuan shows more than 2,500 years of long history of an important way to improve the image of Taiyuan city, enhance the attractiveness of the city and enhance the attractiveness and competitiveness of the city, Cultural Huimin’s grand goal has an important role in promoting. Therefore, how to establish Taiyuan tourism brand culture, it is worth our close attention and serious consideration.