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本文选取西安体育舞蹈俱乐部等各大机构的经营案例作为研究对象,采用查阅文献资料法和调查了解体育舞蹈的市场营销及发展战略,分析体育舞蹈市场经营的战略模式。在充分重视西安体育舞蹈市场经营的同时,还要密切关注国内沿海地区乃至国际市场,正确选择相对应的人群从而确保西安的体育舞蹈经营市场久经考验而经久不衰。真正终结横跨在西安体育舞蹈营销间的鸿沟。
This article chooses the operation cases of Xi’an Sports Dance Club and other major institutions as the research object, adopts the literature review and the investigation to understand the marketing and development strategy of sports dance and analyzes the strategic mode of sports dance market management. While giving full attention to the Xi’an sports and dance market, we must pay close attention to the domestic coastal areas and even international markets and correctly select the corresponding crowd to ensure that the sports and dance market in Xi’an is enduring and enduring. Truly end across the divide between sports dance marketing in Xi’an.