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全媒体环境下,传统体育新闻传播呈现出传播渠道多元化、新闻资源共享化、受众角色复杂化等新特性。为了在全媒体环境下获得广阔的生存和发展空间,传统体育媒体有必要优化运营理念,定位传播内容,开展媒体合作,强化服务意识,树立大媒体观,提升自身信息传播的能力,满足受众的需求,真正适应全媒体环境的要求。
In the all-media environment, the traditional sports news communication has shown new features such as diversified channels of communication, sharing of news resources, and complicated role of audiences. In order to gain a broad space for survival and development in the all-media environment, it is necessary for the traditional sports media to optimize their operational concepts, locate and disseminate content, carry out media cooperation, reinforce their sense of service, establish a big media concept, enhance their own ability to disseminate information and satisfy audiences Demand, truly adapt to the requirements of the media environment.