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斯坦福大学专家认为,对于希望寻求客户与员工连接的公司而言,讲故事是一个极好的手段。经典故事可以非常强有力地塑造公司的品牌、文化和未来。一个强大的故事也可以改变客户的感知,重塑产品和服务,以及引发新的商机。它的重要性可能远远超出你的想象,一个经典故事不仅仅是个广告,而会是公司整体战略计划的一部分。斯坦福大学商学院的营销学教授Jennifer Aaker与她父亲David Aaker一起发表了一篇关
Stanford University experts believe that storytelling is an excellent tool for companies looking to connect customers and employees. Classic stories can shape the company’s brand, culture and future very strongly. A strong story can also change customer perceptions, remodeling products and services, and trigger new business opportunities. It’s probably far more important than you think, and a classic story is more than just an advertisement, but a part of the company’s overall strategic plan. Jennifer Aaker, a marketing professor at Stanford Business School, and her father, David Aaker,