做了一个手机样的打火机,为什么不试着做一个可以打火的手机●从价格看过去“你降我也降,你低我更低!”这些年,从家电到手机,从PC 到汽车……几乎所有的行业都在进行着一波又一波的价格大战。同样的剧情周而复始地在上演,不同的企业前赴后继地向前冲。我们只能眼睁睁地看着原本丰厚的利润被摊薄,原本强大的企业被拖垮,原本繁荣的行业在消亡。拨开价格战的硝烟,不由要问, 这种简单而原始的营销手段何以被一个又一个的企业视为制胜的绝招?诸多精明的厂商何以深陷价格战泥沼不肯自拔? 原因是多方面的,但最重要的当数核心技术的缺失。这么多年来,国内很多企业一直没能掌握住自己的行业技术核心,这是导致价格战此起彼 Made a cell phone-like lighter, why not try to make a mobile phone that can be lit ● Look from the past, “You drop me down, you lower me lower!” These years, from home appliances to mobile phones, from the PC to the car ... Almost all industries are carrying out waves of price wars. The same story was played repeatedly, and different companies marched forward. We can only watch as the original lucrative profits are diluted, and the original powerful companies are dragged down. The original booming industry is dying. When the price war of gunpowder was set aside, one could not help asking why this simple and primitive marketing method was regarded as a winning trick by one company after another. How many savvy manufacturers are stuck in a price war and refused to extricate themselves? The reasons are many reasons. But the most important is the lack of core technologies. Over the years, many domestic companies have not been able to control their own industrial technology core, which is leading to price wars.