通信公司与客户之间的沟通要达到相互之间的理解和信任,在这个过程中更需要服务创新,坚持在发展中创新,在创新中发展,激励员工创造性的服务行为,鼓励员工以客户需求为出发点全面推进服务内容、服务方式的创造性行为。本文对其客户关系管理现状及问题进行简要分析。 Communication companies and customers to achieve mutual understanding between the trust and trust in this process even more need for service innovation, insist on innovation in development, innovation, motivate staff creative service behavior, encourage employees to customer needs As a starting point to comprehensively promote service content, service creative behavior. This article gives a brief analysis of the status quo and problems of customer relationship management.