文化是一个民族和国家赖以生存、发展的根基。它既是人类文明成果的浓缩和凝练,又是人们认识世界、改造世界的工具和手段。党的十七大提出,当今世界上各民族的竞争更大程度是软实力的竞争,即文化力的竞争。企业文化是一种亚文化,是企业最重要的无形资产,是推 Culture is the foundation upon which a nation and a country depend for existence and development. It is not only the enrichment and refinement of the achievements of human civilization, but also the tools and means for people to understand the world and transform the world. The 17th National Congress of the CPC proposed that the competition among various nationalities in the world today is to a greater extent a competition of soft power, namely competition of cultural forces. Corporate culture is a subculture, is the most important intangible assets, is pushing