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具有鲜明民族精神和地域特色的中国传统木版年画沉淀了中华五千年的文明内涵,可谓渊源久远,她无疑是构成灿烂辉煌的中国民间文化史最为重要的一个部分,而现实中木版年画的经营和旅游产品开发困局却一刻也没曾停止。以梓潼文昌祖庭木版年画为对象的考察和研究,对解决当下中国年画艺术的生存困局与旅游纪念品的设计开发无疑具有十分重要的现实意义。
Chinese traditional woodblock New Year pictures with distinctive national spirit and regional characteristics have precipitated the civilization connotation of 5,000 years of Chinese history and can be described as a long history. She is undoubtedly the most important part of the splendid history of Chinese folk culture, and in reality the operation of woodblock New Year Pictures And tourism product development difficulties but never stopped. It is undoubtedly of great practical significance to solve the existing dilemma of contemporary Chinese New Year pictures and the design and development of tourist memorabilia based on the study of the Zichang Wenchang Zunting woodcut New Year pictures.