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文化旅游是一种新的文化经济形态,它的要义在于让文化成为活的灵魂。文化是“一个国家的心灵和大脑,它的思想有多么深厚,它的想象力有多么活泼,创意有多么灿烂奔放,它的自我挑战的企图心有多么旺盛,彻底决定一个国家的真实国力和它的未来”。文化对一个产业的意义同样如此。文化是旅游的灵魂,旅游是文化的载体。文化通过与旅游结合,联动发展,不仅能够为旅游和区域的经济发展提供源源不断的新产品、新技艺、新思想及新创意,而且能够提高对现有资源开发利用的能力,有利于将各种资源转化为旅游和区域发展的经济资本,为区域的持续发展提供不竭动力。在21世纪的国际视野中,文化旅游已被提高到人类发展模式的高度,成为全球多样经济模式的一个重要来源。毕节试验区文化资源丰富,地域文化具有不可复制性,把独特的地域文化元素融入到旅游对象、旅游项目、旅游产品、旅游节庆等方面的开发中,不仅有利于塑造毕节试验区的个性、主题、品牌和特色,提升区域文化空间的消费价值,还能为旅游产品注入一种唯我独尊的气氛和品质,从而达到拓展市场空间,实现价值增值的新发展。在毕节试验区新一轮改革发展的历程中,对文化旅游发展进行思考和研究,就是在认识经济规律和文化规律的基础上,积极探索文化旅游创新发展的路径和模式,为旅游业的发展提供强大的动力和附加值,使文化旅游成为毕节试验区新的经济增长点,助推毕节试验区抵达世界知名、国内一流的旅游目的地和休闲度假胜地的战略目标。
Cultural tourism is a new form of cultural economy, its essence is to make culture a living soul. Culture is “the heart and mind of a country, how profound its thoughts, how vibrant its imagination, how bright and imaginative it is, how ambitious its self-challenged ambition is to determine the true national strength of a nation And its future. ” The same is true of culture for an industry. Culture is the soul of tourism, tourism is the carrier of culture. Through the combination of tourism and development, culture can not only provide a steady stream of new products, new skills, new ideas and new ideas for tourism and regional economic development, but also enhance the ability to exploit and utilize existing resources, The resources are transformed into economic capital for tourism and regional development, providing inexhaustible impetus to the sustainable development of the region. In the international perspective of the 21st century, cultural tourism has been raised to the level of human development model and has become an important source of diverse global economic models. Bijie pilot area rich in cultural resources, regional culture can not be copied, the unique geographical and cultural elements into the tourism object, tourism projects, tourism products, tourism festivals and other aspects of development, not only conducive to shaping the personality of Bijie pilot area, the theme , Brand and characteristics, enhance the consumption value of regional cultural space, but also infuse a unique atmosphere and quality into tourism products so as to expand market space and achieve new development of value added. In the course of a new round of reform and development of Bijie pilot zone, thinking and researching on the development of cultural tourism is to actively explore the path and mode of innovation and development of cultural tourism on the basis of understanding economic laws and cultural laws, and to promote the development of tourism Provide a strong impetus and added value to make cultural tourism a new economic growth point in Bijie’s experimental area and boost the strategic goal of reaching the world-renowned and first-class tourist destination and leisure resort in Bijie.