论文部分内容阅读
本文从符号学的角度,对视觉传播中形象肖似符号的信息传达特征作了阐述,集中分析了有关视觉形象的视距、视角及叙事结构的不同修辞表达与语义的关系,并以受众心理与接受能力为基础,对如何提高视觉形象传播的有效性作了深入的探讨。
This paper elaborates on the characteristics of the information transmission of image-like symbols in visual communication from the perspective of semiotics, concentrates on the relationship between the different rhetorical expressions and semantic meaning of the visual image from perspective, perspective and narrative structure, And on the basis of acceptability, how to improve the effectiveness of visual image communication has been discussed in depth.