中小型企业在国民经济中起着举足轻重的作用,但其企业文化软实力提升过程申却存在很多问题,这种现状使得中小型企业市场竞争力的提升和可持续发展受到阻碍,因此提高企业文化软实力迫在眉睫。文章通过剖析中小企业存在的短视行为、缺学行为、轻才行为和职能部门低效问题,找出中小企业文化构建不合理的根源,提出企业文化建设要着眼于战略化、物质化和制度化的建议。 Small and medium-sized enterprises play a decisive role in the national economy. However, there are still many problems in the promotion of their soft power in their enterprises. This situation has hindered the promotion of SMEs’ competitiveness in the market and the sustainable development of SMEs, thereby enhancing the corporate culture Soft power is imminent. By analyzing the short-sighted behavior, lack of school behavior, light talent behavior and ineffectiveness of functional departments in SMEs, the article finds out the irrational origin of SME culture and puts forward that the construction of enterprise culture should focus on strategic, materialized and institutionalized Suggestions.