一、引言近年来,随着国家教育信息化进程的推进,越来越多的高校在课堂教学模式上突破了传统授课方式,以“翻转课堂”为代表的新型教学模式被广泛使用。全新的个性化教学、学生学习环境的改变、教师角色的转变、现代科技手段在教学中的广泛应用,使“翻转课堂”这一教育“进口产品”在经过本土化实践的不断探索中,逐渐被认知和推广。以新兴的文化产业管理专业为例,是否应该引入“翻转课堂”?这种新的教学模式对新兴 I. INTRODUCTION In recent years, with the progress of national education informatization, more and more colleges and universities break through the traditional teaching methods in the classroom teaching mode, and the new teaching modes represented by “Flip classroom ” are widely used. The new personalized teaching, the change of the student learning environment, the change of teachers’ roles and the extensive application of modern science and technology in teaching make the education of “Flip Classroom ” “Imported Products ” after the localization practice Exploring, gradually being recognized and promoted. Take the emerging specialty of cultural industry management for example, should we introduce “flip the classroom ”? This new teaching model of emerging